Shimano Road Bicycle Components

Branford Bike Online Catalog - Archival Edition
brought to you by the former owner of Branford Bike, Tim Brockett via his personal web site, TimsLife.Com

This is an archival edition of the Branford Bike web site from February 2006. Complete with product photos, prices, how to articles and technical specifications it is a treasure trove of accurate, detailed and historical information. Most of the products are no longer available but if you see something you would like, please contact the new owner of Branford Bike, Rodd Wagner via info@branfordbike.com.

Branford Bike was a huge part of my life for over 30 years. I enjoyed those years tremendously and Branford Bike was often a labor of love. I hope you enjoy browsing through the archival catalog. If your visit brings back pleasant memories please share them with me via e-mail at timbrockett@gmail.com.
Enjoy!
Tim Brockett

The incinerated remains of Branford Bike after the 2006 Big Creek forest fire.
The landscape, house, shop and inventory were completely destroyed by the flames.

Shimano bids Branford Bike Adieu

Shimano America is implementing a new distribution program that authorizes select retailers to sell Shimano products via the web and mail order. In a recent letter to Branford Bike Shimano America stated that the purpose of their new sales policy was to "ensure that consumers are provided with the highest levels of service, receive proper product and warranty information, and that Shimano's products are promoted in a manner that furthers Shimano's reputation for quality products."

We called Shimano America and asked George Eubanks, the policy creator, for a clarification. George Eubanks stated that he was not familar with Branford Bike and then added that we were not on Shimano's list of six "authorized web retailers". However if we agreed to stop selling all Shimano products over the web we would still be allowed to purchase them for resale through a brick and mortar store. We explained to him that we only sold Shimano products via our online catalog and previously with a paper catalog. We added that Branford Bike has sold Shimano products for over 28 years and currently serviced riders on every continent including Antartica. George Eubanks explained that this was their policy. However in a year or so there may be an opening and we could apply for "authorized web retailer" then. He added that soon they would be sending a list of banned retailers to Shimano distributors. He assured us that we would be included on that list if we continued to sell Shimano products via our online catalog.

As a result we have decided to discontinue all Shimano products from our Online catalog. Many are on sale already and they will be removed from our catalog once our stocks are sold out. We regret that we can no longer offer Shimano's fine products to our customers around the world. If you would like to speak with Shimano America or George Eubanks you may call them at 800-423-2420 or fax them at 800-206-0010. You may also call them at (949)951-5003.

Recent Developments...

Bicycle Retailer and Industry News (BRAIN) did some excellent investigative reporting in regards to the Shimano price fixing issue. They established that there is an active and ongoing effort by multiple manufacturers in the bike industry to blacklist specific dealers so as to prevent them from selling their (the manufacturer's) product at a discounted price. BRAIN discussed how it is illegal for a manufacturer to require a retailer to sell at a specific price if that retailer is buying the manufacturer's products from a middleman or wholesale distributor. However, it is legal for a manufacturer to require that a retailer sell their products at a specific price if the retailer buys those products directly from the manufacturer. Thus the idea, we believe, behind Shimano's policy of forbidding their distributors from selling to any internet or mail order retailer. By setting up "Authorized" Web/Mail Order retailers Shimano can legally require that the prices of their products be fixed at a price Shimano believes riders should pay.

Click on the underlined text to read excerpts from the complete BRAIN article.

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Our Secure Order Form is easy to use. Simply fill in the boxes as you would for a traditional paper catalog order form.

Our Secure Order Form opens in a separate window that you may resize and tile behind our online catalog. After filling in your name, address and card information you may leave the order window open. Browse through our catalog and when you wish to purchase an item simply "cut and paste" the part number and description to the appropriate order form boxes.

When you are done shopping, submit your order for error checking, and then for processing. We will email you a confirmation within 10 minutes. Another, more detailed confirmation, will follow when we ship your order.

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We will NOT charge your card until your order is shipped.

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For more information, call: (203) 488-0482
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	Branford Bike 129 Sagittarius Skyway, PO Box 1711, Emigrant, MT 59027 USA
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	Phone Answering Hours M-W-F, 12 noon - 3 PM Mountain Time Information: (203) 488-0482 FAX: (203) 643-8078